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Streamed Showcase Series

The Film Room.

The Film Room is AthleteIQ Ventures' bi-monthly showcase for sports technology founders. Hosted by former NFL All-Pro and Pro Bowler, Adrian Phillips, each session brings up to five companies into a live business breakdown with athletes, operators, and venture investors who challenge the product, pressure test the market, and help founders understand what it takes to earn trust, adoption, and momentum in sports.

// COUNTDOWN TO TIP-OFF

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SESSION I · TUESDAY, JULY 21, 2026 LOCATION · AUSTIN, TX

Stay in the loop Apply to present →

The Showcase

Tape Doesn't Lie. Performance Speaks for Itself.

Coaches use the film room to study patterns, sharpen decisions, and figure out what needs work next. AthleteIQ brings that same approach to sports and performance technology. Each session gives founders a chance to present their company to the people who understand the market from different angles: athletes who use the products, operators who know the business, and investors who know what makes a company ready to scale.

Every other month, up to five founders enter a streamed room with professional athletes, rising athletes, and guest venture investors. Athletes bring the real-world adoption lens. Rising stars highlight what the next generation is likely to use. Investors pressure-test the market, model, traction, and growth strategy. Adrian Phillips leads the breakdown.

The Film Room is not a demo day or pitch competition. It is a live business breakdown for the next generation of sports and performance companies, built around practical feedback from athletes, operators, and investors.

// NEXT SESSION

SESSION I · INAUGURAL

JUL 21TUESDAY · 2026

FORMATTape · Q&A · Breakdown

RUNTIME~1.5 hrs

HOSTAdrian Phillips

STREAMLive + recorded

The Lineup

Founders, athletes, and guest VCs for Session I will be announced two weeks before the showcase. Confirmed slots so far:

HOST Adrian Phillips · Founder & GP, AthleteIQ Ventures

FOUNDERS Up to 5 to be announced

PROS & RISING NFL · NBA · MLS · NCAA

INVESTORS Guest VCs

STREAM Live stream + recording for invited audience

LOCATION Austin, Texas

// APPLY TO PRESENT

// FOR FOUNDERS

Show us your tape.

Pre-seed and seed sports tech companies only. To apply for Session I, submit your application by June 28, 2026. Selections are confirmed four weeks before each session.

// APPLICATION CHECKLIST

// 01

Founder + Demo Video

One video, up to 5 minutes. Founder-to-camera intro (who you are, what you're building, who it's for) and a live product demo or walkthrough in the same clip. Only required if selected to present.

// 02

Deck

Current investor deck. PDF or shared link. As of today.

// 03

Current Traction

Users, revenue, retention, partnerships, any other metrics you track.

// 04

Fundraising Status

Round size, target raise, instrument, commitments to date, timing.

// 05

Additional Details

Additional information you'd like to share about your business.

// 06

Public Review OK

Permission to review your application publicly during the streamed session if selected.

Send application

// GAME PLAN PACK

What every founder leaves with.

Following each show, every founder receives a Game Plan Pack that turns the live breakdown into actionable next steps.

// 01

Live Feedback

Live feedback from professional athletes, rising prospects, and venture investors.

// 02

Company Spotlight

Featured company spotlight across AthleteIQ channels, plus shareable content clips.

// 03

The Film Room Scorecard

Panel ratings and written feedback across key investment criteria.

// 04

Locker Room Report

A one-page summary of takeaways on what resonated, what raised concerns, and what to improve.

// STAY IN THE LOOP

Follow The Film Room.

Sign up for Film Room updates: session announcements, founder lineups, recaps from each showcase, and first access to attending future live events in person. Open to professional and rising athletes, investors, operators, founders, and anyone interested in the future of sports and performance technology.

Stay updated